A lot of online businesses run some unprofitable websites
or businesses with no short or long term strategies. Some
people do not have any goals, while some seem to jump from
one ‘business opportunity’ to another.
Some internet marketers treat their internet marketing business
like a hobby, and yet expect to earn some good checks from it.
To succeed in internet marketing, you need to apply some
strategic internet marketing techniques.
Depending on your internet marketing interests; it is a good
idea to engage in a business that has a long term
potential, which means that you will need to have long term
goals with the business.
Strategic internet marketing is not randomly buying some
cheap recycled 300,000 email leads or guaranteed hits.
Strategic internet marketing is also not about pointlessly
placing banner ads all over the internet.
Strictly relying on free classified ads or surfing for traffic
will also not bring you any guaranteed success for your internet
marketing business. Yes, these marketing tactics mentioned
above may work in some instances for some business types;
but they can’t be considered as strategic internet
marketing campaigns just by themselves.
So, what is strategic internet marketing?
Strategic internet marketing is basically about having a
promotion plan that employs effective and proven marketing
devices to get high converting results for your internet
You mast use a list of selected marketing plans that are
effective; and you must make sure that you perfect your
skills in these strategies in order to make them effective.
The first thing you will need to do is to establish your
advertising budget. You must establish how much can you
spend per week or per month.
Every promotion for your internet marketing business must
have a purpose and it is critical to track the results of
each and every advertisement. Tracking your ads means that
you can then identify the strategies that are bringing the
best results for your advertising dollar.
After you have identified the ads that are working, you can
allocate more money towards those. By tracking your ads, you
can also find out which ads are not working, or which ones
The key to strategic internet marketing is to constantly
improve your marketing strategies, by making them more
If you do not track your marketing campaigns and ads –
you are simply ‘operating in the dark’ and
this will not bring you any success in internet marketing.
You are simply throwing your money away.
So, which marketing strategies actually work?
There are proven marketing strategies that can guarantee you
success in internet marketing if you apply them
1) Writing and submitting articles
A very effective and cheap way of promoting your business.
Writing articles builds your credibility and also drive
plenty of targeted traffic to your site, all for free.
2) Pay per Click Advertising (PPC)
PPC is the fastest way to get traffic to your internet marketing
business’ website. However, to make this strategy
successful and cost effective for your internet marketing
business, you must educate yourself about keyword selection
and bidding for your keywords.
3) Start Your Own Ezine
This is most likely the most powerful marketing technique on
the internet. Having your own list of subscribers to send a
newsletter to on a regular basis is a powerful way of expanding
your internet marketing business.
4) Viral Marketing
Another very popular and effective marketing strategy for your
internet marketing business. You can give ‘stuff’ away that
people can use and put links to your web site in it.
Information is a powerful tool in marketing. Give people
rights to share the ‘stuff’ with their friends and email lists.
In the long term, this will build a lot of traffic to your website.
One way or reciprocal linking is critical to your online success.
This tactic takes time to develop, but it is well worth your
effort. Search engines assess the importance of your web site
by the number of incoming links pointing to your site. You can
build one way links by articles writing and submitting and also
participating in relevant forums etc.
6) Search Engine Optimization
This is another long term marketing tactic for your internet
marketing business. Your pages must be fully optimized for the
search engines. The most inexpensive and targeted traffic you
can receive will come from high search engine rankings.
Stop taking your internet marketing business aimless and start
to apply a solid strategy that will guarantee you success and wealth.